This short-form content is part of a digital strategy for the Ministry of Antiquities of the Egyptian Government. It is meant to help them position their world-heritage artifacts for more public viewing and engagement and to create revenue streams to support conservation and restoration - AND security efforts in this culture-threatened world. Creating small pieces of content like this example will open up the world of discovery for children and interested public around the globe. We are proficient at producing compelling video content that tells stories and compels people to watch and explore. This is our real passion. It will create cultural exchange which is needed now more than any other time in history.
This presentation illustrates the amazing creativity and vision or the Qatar team who is building it. Their desire to create a jewel in the Gulf for Doha Qatar is showcased in this piece of content. Connecting international brands to this group is key to its successful debut and while it is under construction and development, it is employing some of the top executives in the attractions and hospitality sectors today.
While serving as Vice President of Brand Marketing & Creative Services for SONY PICTURES ENTERTAINMENT for 15 years, our Managing Director, Richard J. Roberts oversaw the production of hundreds of presentations like this one. This illustrates the power and breadth that the SONY STUDIOS embodied and it also give the viewer and emotional connection with iconic motion picture "moments" that they would recall. The goal was to produce a reel that would showcase the magic of the SONY brand and what its studio stood for. It achieved this, and was utilized at many high-level events for the Tokyo-based entertainment and electronics giant.
Brand extension is the business that every entity needs. With this extremely powerful business brand that started in the U.S. marketplace in the late 1980's and spread around the world, our goal was to remind audiences through simple, fun animated graphics how funny this program is. It is meant to get a smile and a little laugh. These are examples of our creativity and technical abilities and our skill in connecting with the audience. Seinfeld has sold for over $5billion USD in licensing fees and remains a leading program for SONY and in Hollywood television history. Our Managing Director, Richard J. Roberts was the creative marketing executive in charge of keeping this show relevant and top-of-mind for clients and audiences alike. It is still a powerful business today.
This is a spec piece of content we created for the ALEXANDER S. ONASSIS PUBLIC BENEFIT FOUNDATION, which was started by his famous father, Aristotle Onassis in the mid-1970's. This was the start of a digital strategy that would connect like-minded, Helenistic-focused, cultural and history buffs to the events and exhibits that the Onassis Foundation stages in New York City and Athens Greece. They are an amazing group whom we admire a great deal.
This American comedy program was a big syndication business success for SONY. This reel was used by its sales force to pitch the sales of the program around the globe. Letting "the comedy speak for itself" was key to this project. We set up the comedic moments so that they would be out of context and "generic" enough to get a laugh even if a client hadn't seen the show. It sold for record license fees and helped propel the career of American comic actor, David Spade.
This is one of the studio's great franchise film series and an enormous merchandising engine. Or team is expert at creating these sort of BRAND-SITES that really engage audiences. This is a B2B and Consumer site. If you're a fan, you'll spend a lot of time on this digital site, exploring, downloading fee elements and making purchases of branded merchandise. If you're a media partner, you can log-into the secured portal and view specific business documents and download materials for your marketing and promotional needs. These sites are righ in media and opportunity. They are the open door to a brand for the global audience and they help keep a franchise alive and relevant, which is the business goal of every studio. Keep the product fresh and connected to the consumer.
This television program has been entertaining audiences around the world for over 50 years. It is an amazing success story and while the genre has eroded significantly, "DAYS" remains a powerful business line for both NBC Universal and SONY PICTURES, its distributor. These frames illustrate the digital strategy and merchandising we created with their sub-brand, BETTER LIVING. It involved shooting special short-form content with the cast members, staging events and traveling with large groups of the show stars to fan events internationally. The goal was to engage the huge fan base with merchandising and books. It worked. The two "coffee table books" that author and "DAYS" Co-Executive Producer, Greg Meng wrote, went on to become huge merchandising and branding successes and achieved New York Times Best Sellers.
These frames illustrate the new branding initiatives for the American telecommunications tech-association, THE NATIONAL ASSOCIATION OF BROADCASTERS in Washington D.C. Having been a client of theirs while I was at the studio and broadcast station levels for years, the NAB hired my company to help them transition from just tech to tech and CONTENT. These frames show the new branding that we created for the strategy to propel them into a new world of content creators and distributors. It has evolved for them and successfully set in motion their plans and achieved a great status for them today. Now the NAB SHOW, which in 2017 attracted some 103,000 international executives in the three day Las Vegas convention and is seen as a gathering place for start-ups / technical executives AND content creators and distributors.