MEASA MEDIA, Managing Director, Richard J. Roberts is a seasoned digital content marketing, promotion & entertainment executive with the unique blend of creative leadership and entrepreneurial business development. His skills are wide ranging. Coming from more than 25 years of hands on broadcast television station, leading content distributor and major studios background, Roberts has the contacts and the know-how to position companies and brands and lead their strategy.

For 15 years, Roberts served as Vice President of Marketing and Creative Services at SONY PICTURES ENTERTAINMENT, where he oversaw the marketing for the $5 billion international brand, SEINFELD and many of the SONY motion picture sales packages delivering titles like SPIDERMAN,MEN IN BLACK, AIRFORCE ONE, CHARLIES ANGELS and many others to international audiences. "Working with SONY is a highlight in my career. It is a global brand and the people in the entertainment team are incredibly talented executives."

Prior to SONY, he was connected to international game-show franchise phenomenon's, JEOPARDY and THE WHEEL OF FORTUNE and Winter Olympic broadcast as well as the entertainment news programme, ACCESS HOLLYWOOD. Now, he is focusing his skills and his team on supporting the attractions, theme parks and cultural centers of the world, especially the Middle East. "I believe the MEASA region has incredible potential. At the end of the day, the audience in that part of the world wants to be informed and entertained with quality content and reliable platforms. The Middle East is an amazing mosaic of cultures that share a rich history. It's a sleeping giant for growth in the worlds of media, technology and content creation. We at MEASA MEDIA want to contribute to their success and growth and help them in all ways we can".

Roberts is based in Los Angeles, splitting his time between the United States and Dubai and Egypt, and can be reached at +1-818-281-4720 rjr@measamedia.com

Roberts has been a very hands-on production executive throughout his career. He is pictured here working at many international events including the Winter Olympics in Norway and other world cup events to marketing television programming in Hollywood California and working on location across the Middle East, including, Doha Qatar, Dubai UAE, and Aswan and Cairo Egypt.